The Ultimate Social Media Course

• Be aware of the major social media networks
• Understand how to set up an individual profile on the major social media networks
• Understand how to establish and make friends/connections/followers in the major social media networks
• Understand the benefits of using social media networks on an individual basis
• Be aware of the scope of the social media industry and predicted growth
• Be aware of the tools that can assist you to measure the impact of your social media activities

• Be aware of the major social media networks for business marketing
• Understand the benefits of using social media networks on a business basis
• Be aware of the demographics of the major social networks and decide which networks are the best ones to promote your business on
• Understand how to set up a business page/profile on the major social media networks
• Understand how to grow a ‘community’ to market your business to on the major social media networks
• Be aware of the tools that can assist you to measure the impact of your social media activities

• Be aware of the advantages that Facebook advertising can provide
• Be aware of different Ad types for each objective
• Be aware of how to create an Account for your campaign
• Understand the process and tools of creating a Facebook Ad
• Understand that there are limits and rules about Facebook Advertising
• Understand how to make your campaign successful

• Getting started on Linkedin
• Filling out your profile
• The profile checklist
• Building your network – connecting
• Sharing an update (short form)
• Publishing a post
• Linkedin groups
• Slideshare
• Company pages
• An intro to Linkedin advertising

• What Snapchat is and why you need to take a look at.
• How brands and content creators are using Snapchat to produce daily stories that engage and excite audiences.
• What Snapchat stories are
• To to create and grow a community on Snapchat
• How to increase community engagement and brand awareness through snapchat
• The platforms native tools and features including filters, geofilters, text, emojis, music and more, all from within the platform.
• And much more!

• What Instagram is and why you should take a look at it
• The basics of getting set up and started
• Who uses it and who does it well
• The Instagram search bar which takes stalking to the next level
• Instagram stories – have they really gazumped Snapchat?
• Using instagram direct- That little inbox icon in the top right hand corner that you’ve probably never used? It’s the key to a little-used service called Instagram Direct.
• New direct messaging features
• How to switch your profile from personal to business profile – this feature is finally available!
• The ability to promote posts from inside Instagram!
• How to access your new inbuilt Instagram Analytics and what it all means
• AND MUCH MORE!

Be aware of various formats for digital images and when they’re best used

• Be aware of the current image dimensions for various online formats
• Be aware of places you can source royalty & copyright free images
• Be aware of the digital formats you may need to create digital images for
• Be aware of tools & apps which can help you create professional looking digital imagery quickly and easily
• Understand how to get an image once created into use
• Understand your options for getting help with creating images

• Be aware of how contests can be a part of your digital marketing campaign
• Be aware of the types of contests you can run
• Be aware of the rules surrounding running social media contests
• Be aware of tools & apps which can help you create social media contests
• Understand the phases of launching a social media contest

● Be aware of your options for creating an online community
● Be aware of how to establish an online community
● Be aware of ways to grow your online community
● Tips on managing your online community

• Our favourite Twitter Tools
• Our favourite Facebook Tools
• Our favourite Pinterest Tools
• Our favourite Instagram Tools
• Social Media Analytic Tools
• Social Media Monitoring Tools
• WordPress Plugins
• Hootsuite – what is it, why use it, getting started with Hootsuite, The Hootlet extension
• Google Analytics
• Facebook Insights
• Twitter analytics
• Pinterest analytics
• LinkedIn analytics
• Google+ Insights