Details
Outline
- 10 reasons why you should care about social media
- What are the major social networks? How many users do they each have? What kinds of users?
- What about the newer networks? Pinterest? Instagram? Snapchat? Google+? What are they? Should you be on them?
- Defining your objectives – find out what tangible results it is possible to achieve on social networks and use these to define your own company’s objectives for using social media
- Defining your target market – depending on your geographic location, and area of specialty, you may wish to target different segments of the market. Find out how this is possible on social media.
- What is your brand voice – the way you ‘speak’ on social media may be different to your other communication channels. What will your voice be? What will you talk about? How will you stay interesting?
- Structure - Profiles, pages, groups, likes, followers - what does it all mean and have you got the right structure to move forwards with? What to do if you have multiple pages or the wrong structure. How do you optimise the accounts you have got?
- The social media success wheel – the 7 steps you should follow to get started and succeed on social media
- Content creation - How to create and share content across social networks in minimum time and with maximum effect – banish writers block and come up with a string of great things to share on social media and learn about scheduling tools which allow you to post in advance, which can reduce your social media time investment down to just 30 minutes per week after set up
- Post, manage and respond - Once you're established on social media, you need to schedule posts on a regular basis. So how often should you post? Should you post direct on the networks or via professional scheduling tools? What is the best time to post? How do you manage and respond to comments and direct messages - positive and negative resulting from your posts?
- Analyse, report & improve - How do you measure results from social media and tie these back to your objectives? What should you use to analyse your results and how do you collate it into a report to share with your boss or team and improve from.
In 2014 The Training Collective was formed as a spin-off company out of multi-award winning company The Creative Collective, to focus solely on training. We are still ‘sister’ companies, and work closely together as we believe offering a service and sharing knowledge is a powerful combination for business success and that our offerings are symbiotic. We also share staff, premises and a continual exchange of knowledge in terms of what is the latest and greatest in technology and digital marketing trends. Some of our clients start with training (with The Training Collective), and then engage us for our services. Others start with services, and identify a need for training. Either way, we’re happy to help.
We have extensive experience in the development and successful delivery of a wide range of online and offline training having completed numerous projects for Government agencies and other private clients. Indeed we have been training in online success topics since 2009, well before many others entered the market place.
Whether it is providing one staff member in training on a particular social network, or devising a year long program to up-skill your entire workforce, our extensive range of training solutions will help improve the digital skills of your team and ensure long term success. ...
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