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BSB42415- Certificate IV in Marketing & Communication

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Class by  AH&B College
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On-Site / Class

Details

The candidates for this qualification are clients that have worked in different areas of business and now wish to focus in the specialised business area of Marketing and Communication. These clients would be seeking employment in various entry-level Marketing roles leading to and centring around sales & marketing, events management and a professional development pathway to a more senior strategic position or higher qualification in Marketing and Communiation.
 
To achieve a Certificate IV in Marketing and Communication, 5 core units and 7 elective units must be completed.

Outline

BSBMKG408 - Conduct market research

BSBMKG401 - Profile the market

BSBMKG419 - Analyse consumer behaviour

BSBMGT407 - Apply digital solutions to work processes

BSBCRT401 - Articulate, present and debate ideas

BSBMKG417 - Apply marketing communication across a convergent industry

BSBMKG418 - Develop and apply knowledge of marketing communication industry

BSBMKG413 - Promote products and services

BSBCMM401 - Make a presentation

BSBMKG409 - Design direct response offers

BSBMKG410 - Test direct marketing activities

BSBPUB403 - Develop public relations documents

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AH&B College has been trading since 2004. We pride ourselves on quality training and assessment. We believe in boutique-style learning. This means our classes are smaller which enables the staff and the students to build a good rapport with one another. Students feel more comfortable to approach their educators and administration staff - and therefore receive more assistance.

The College is a Registered Training Organisation with the Australian Skills Quality Authority (ASQA) for the delivery of training and assessment services in hairdressing and business courses. We are located near the iconic Bondi Beach and are just minutes from the heart of Sydney CBD.

Our goal is to be the best provider of education in hairdressing and business and for our students to emerge from our College capable of competing in the global hairdressing market and working in many business enterprises.

The extensive knowledge we deliver to our students will enable them to enter many specialist areas in many diverse fields with the potential to become a leader of industry or self-employed in their own business.

We have established a job assistance service to ensure all our graduates are exposed to varied employment opportunities both here in Australia and abroad. AH&B College receives employment offers from many locations – business entities, marketing entities, and salons wishing to employ our graduates due to the excellent training within our College. ...

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