Develop a Category Strategy - Think like a Category Leader...

ADVANCED

Developing a Category Strategy

Develop a plan with the rigour to match the complexity of the category.

The workshop aims to support the participant to develop an appropriate strategy for a category/ies based on the objectives, complexity and external supply market.  A variety of tools, techniques and methods will be introduced along with an end-to-end approach to category management, addressing both pre and post award opportunities to add value to the process.

1 DAY COURSE

LEARNING OUTCOMES

Our practical one-day course will equip you with the knowledge and tools to:

• Design and develop a strategy with a level of rigour appropriate to the objectives and complexity of the category. 
• Develop a range of practical procurement strategies to achieve category objectives.
• Demonstrate tools that match potential strategies with the character and complexity of the category.
• Facilitate stakeholders to select appropriate strategies based on a reconciliation of the business need and a balance of opportunity and risk in the supply market.
• Present preferred strategies to maximise the likelihood of stakeholder acceptance.

BENEFITS OF ATTENDING

• Increased confidence in assessing opportunity in categories and surfacing the real business need.
• More effective understanding of the opportunities and risks present in supply markets.
• Lowers the likelihood that the strategy will be misaligned to the needs of the category.

COURSE OVERVIEW

1 - Developing a category strategy

2 - What should be in a category strategy?

3 - Defining category objectives from spend and opportunity analysis

4 - Defining risks and opportunities in the market

5 - Strategy options for demand and supply market management

6 - Distinguishing tactical and strategic approaches

7 - Matrix based approaches to strategising

8 - Facilitating a team to develop and refine a range of potential market approaches

9 - Scaling potential benefits and presenting the strategy to governance groups and other stakeholders

AUDIENCE

This workshop will be of benefit to category managers and procurement practitioners who are required to develop category plans.  The programme assumes awareness of commercial and procurement principles and will introduce a selection of category management tools.