Category Management - Unlocking the Value of True Category Management

ADVANCED

Category Management

Examine the tools, techniques and methods that category managers use at various stages of the category management process.

This intensive workshop explores the tools, techniques and methods of effective category management.  Participants will discover how value is created and/or lost throughout the category management process.

2 DAY COURSE

LEARNING OUTCOMES

Our practical two-day course will equip you with the knowledge and tools to:

• Describe the end-to-end category management process and identify the activities and tools that are used at each phase.
• Describe the role of the category manager during the process and examine examples of how value is added at each phase.
• Develop plans for categories with a range of complexity and match the degree of management rigour required to the complexity of the category.
• Distinguish between purchasing, sourcing, procurement and category management and be able to sell the benefits of category management to stakeholders.
• Develop strategies to manage demand along with supplier performance and demonstrate appropriate behaviours to achieve the desired category outcomes.

BENEFITS OF ATTENDING

• Increased confidence and more appreciation of the role of the category manager in facilitating the end-to-end process and the tools, techniques and methods that are used for each phase.
• More effective in the deployment of specific tools appropriate for each phase of the end-to-end process.
• Lowers the likelihood that the category management process will be undermined through role conflict and/or the adoption of inappropriate strategies or approaches.

COURSE OVERVIEW

1 - The category management process

2 - What is the role of a category manager?

3 - Defining the opportunity

4 - Reviewing the supply market

5 - Developing a category plan

6 - Engaging the supply market

7 - Managing supplier performance

8 - Review and refresh the strategy

9 - Category management challenges

AUDIENCE

This workshop will be of benefit to category managers who need to develop category plans and deliver better outcomes from category management to the organisation.