Principles of Web Design for the Healthcare Industry
Details
Overview:
A brief review of the basic principles of solid web design. Awareness of the possible compliance standards, including ADA, HIPAA, GDPR and FCC.
Fundamentals of marketing: SEO, messaging, continuity Education on how to find the right experts for creating or improve a healthcare website, including functionality and design.
Guidance for hiring effective and ethical digital marketing professionals for branding, blogging and more.
Why should you Attend: This webinar offers guidance to improve or create informed, strategic web design for the healthcare industry. In this 90-minute webinar, we will cover the basic principles of branding, placement, wording and compliance for
websites aimed at healthcare consumers and providers.
While there are universal best practices for web design, there are unique considerations necessary to branding, content creation and compliance in the healthcare industry.These include color scheme, citations, backlinks, advertisements, and portals for patient
communication or email marketing.
Areas Covered in the Session:
- Marketing Principles
- Business Associate Agreements
- Vendor Hiring
- Content Creation
- SEO
- Keywording
- Web Design
- Campaign Development
- HIPAA Compliance for Social Media
Who Will Benefit:
- CEO, CFO, COO
- MD's and other Medical Professionals
- Chief Information Officer
- Technology Director
- Practice Managers
- Marketing Professionals
- Communications Director
- Social Media Marketing Managers
- Web Developers
- Privacy Officer
- Information Systems Manager
- HIPAA Officer
- Health Information Manager
- Healthcare Counsel/Lawyer
- Office Manager
- IT Professionals
- Sales
- Customer Service Representatives
Schedules
No. of Days: | 1 |
Total Hours: | 1 |
• They can get the benefit of advice from experts in the field.
• Healthcare professionals will have the flexibility of viewing recorded webinars at their convenience.
• MentorHealth offers online interactive participation. Using this, healthcare professionals, no matter which part of the world they are based in, will have the opportunity to listen to and interact with some of the most accomplished experts in the healthcare Industry.
MentorHealth is driven by a core objective –that of being a platform for learning and discussion to address some of the important issues and challenges that the healthcare community, consisting of healthcare workers from doctors to nurses to other support staff, is up against in today‘s scenario. Various aspects of healthcare, such as Meaningful Use, Patient Protection and Affordable Care, HIPAA, HITECH Act, Stark and Anti Kickback Act, Valid Consent, Patient Safety and Process Improvement, Patient Safety and Quality Outcomes, Healthcare Information Technology Standards Panel (HITSP), Substance Abuse and Mental Health Records, Nursing Informatics, Healthcare Disclosure, Electronic Transactions Standards such as 5010 and ICD-10, Electronic Health Records, Stimulus Code, Healthcare Information Exchange, Healthcare Information Technology, Medical Necessity, Personal Health Records, Clinical Decision Support, Financial Management and ROI, Electronic Prescribing, Healthcare Information Systems, Clinical Informatics, Insurance Claim Appeals, Auto ID and Bar Coding, Integration and Interoperability, Risk Management in the Retention and Destruction of Medical Records and Medical Records Law, to name just a few, are covered. ...