BSB52415 Diploma of Marketing and Communication
Details
Marketing is a fast-paced and dynamic industry. Every business needs effective marketing campaigns to be able to promote their goods and services.
Marketers can also work in the government sector with communication strategies being of utmost importance to these departments.
In this qualification you will learn how to:
- Effectively manage teams of marketers
- Lead your team through effective marketing campaign strategies
- Research the market and analyse competitors
- Design and implement integrated marketing plans and processes
- Manage marketing budgets
- Conduct a marketing audit
Course Delivery
Outline
To complete this course you must demonstrate competency in a total of 12 units. These units have been selected to give you the most comprehensive overview of marketing & communication at a management level.
Core Units
- BSBMKG507 Interpret market trends and developments
- BSBMKG523 Design and develop an integrated marketing communication plan
- BSBPMG522 Undertake project work
Elective Units*
- BSBADV507 Develop a media plan
- BSBFIM501 Manage budgets and financial plans
- BSBLDR502 Lead and manage effective workplace relationships
- BSBMKG501 Identify and evaluate marketing opportunities
- BSBMKG502 Establish and adjust the marketing mix
- BSBMKG506 Plan market research
- BSBMKG514 Implement and monitor marketing activities
- BSBMKG515 Conduct a marketing audit
- BSBCUS501 Maintain quality customer service
Our name comes with a story and people regularly ask “Why ASSET?” or “What does ASSET train?” The short answer is easy “We train people because people are Assets!”
The more detailed explanation of how our name came about is two-fold: Firstly, the greatest asset in any business is its people; no matter what business you look at, the expertise and personality of the staff make that business what it is. Reputation can be gained or lost on product quality but more so by the service, skill and efficiency of the staff that work in the business. Secondly, your knowledge and skills are what make you an asset to current/future employers as well as the colleagues, customers, suppliers and others that you work with. All knowledge and skills are learnt then practised; if you invest in your learning then you will increase your ‘asset’ value, hence our slogan “Knowledge is your greatest asset!”
Over a decade on from choosing our business name, Asset College has helped tens of thousands of people and businesses to improve their knowledge and skills. The name “ASSET” is widely recognised as a quality training provider thanks to the continually improving knowledge and skills of the ASSET Team. ...
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