The Bootstrapper's Guide to the Mobile Web
Details
This class is based on the book, The Bootstrapper's Guide to the Mobile Web; and hosted by the book's author, Deltina Hay.
Topics covered include:
- What is the Mobile Web
- Why you need a Mobile Website
- Mobile Website Solutions
- Mobile Website Issues
- An Introduction to Mobile Apps
- Mobile App Solutions
- Mobile App Issues
- Other Mobile Marketing Tactics
The Bootstrapper's Guide to the Mobile Web - published by Quill Driver Books - can be found wherever print books or e-books are sold and at http://TheBootstrappersGuide.com.
Course Goals and Objectives- By the end of this course you will have a good understanding of the main topics of mobile marketing.
- This course will help you plan the best mobile website solution for your business.
- By the end of this course you will understand the issues that should be addressed when planning a mobile website.
- This course will help you decide whether you need a mobile app, and help you find the right mobile app solution.
- This course introduces you to mobile marketing tactics you can use to promote any product or business.
- Business owners, entrepreneurs, solopreneurs
- Marketing and PR professionals
- Web designers and developers
- Social media strategists
- Inbound and Internet marketing specialists
Outline
Speaker/s
Ms. Hay developed and teaches the graduate, social media certificate program for Drury University. Her first book, The Social Media Survival Guide, is used as a text in countless colleges and universities, worldwide.
Founder of Social Media Power and Plumb Web Solutions, Ms. Hay is a regular contributor to many journals and online news sources, including Six Revisions, Technorati, and SocialMedia.biz. She is a board member of the International Marketing Standards Board and the Independent Book Publisher's Association .
Ms. Hay has been programming or developing for the Web for over 25 years. Her graduate education includes computer science, applied mathematics, numerical analysis, fluid dynamics, nonlinear dynamics, and psychology.
Ms. Hay is a lifetime learner who loves to share her diverse knowledge.
OpenLearning supports student grading, automatically marked quizzes/tests and content distribution all based around a proprietary OpenLearning wiki and comment system, which includes subtle features to keep students motivated.
OpenLearning is a software-as-a-service solution, designed for large public courses (MOOCs), school/college/university courses and corporate training. It's flexible, easy to setup and allows anyone to run a course. OpenLearning is already being used by major universities in Australia and by students worldwide.
