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Instagram has over 600 million monthly active users and 400 million daily active users with 5 million users in Australia. 

Are you considering starting to promote yourself or your business on Instagram? Perhaps you are already on there but don't really know what you are doing? Or maybe you are on there and active but haven't had time to get across the latest updates (there are many!) and the many apps you need to really get Instagram working!

Join us for an extremely interactive and hands on full day workshop in Instagram, and be guided through how to create amazing imagery, and take your Instagram activity to the next level.

IMPORTANT -You must have a device that has Instagram installed on arrival!

With our training sessions you will walk out not only having learned something, but actually having achieved a whole lot too! 

WHO SHOULD ATTEND AND PREREQUISITES
  • People who have not yet ventured onto Instagram
  • People who are using Instagram already but who do not have an intimate understanding of how to use it and get results from it
  • People who have a general understanding of what social media is, but who want to get to know specific networks more intimately
  • People who want how to use Instagram safely and confidently, and who want to explore the possibilities of marketing their business on Instagram

Students should have a strong working knowledge of either Mac or Windows

Outline

• Overview of Instagram 
• Changing trends in online marketing that have made this tool so important 
• Understanding the concept of Instagram - what does it all mean? 
• Setting up your Instagram profile the RIGHT way (and how to amend it if required) 
• Understanding how Instagram fits into your social media universe and what objectives you could set for your business related to these networks 
• The difference between using Instagram for personal and business 
• How to write your business-oriented profile for Instagram 
• Getting started – what images could you post 
• Sources of new inspiration and photos 
• Who to 'Follow' (and not to) and how 
• How to use hashtags to grow your exposure and encourage likes and comments 
• Where to find content to share 
• How to add Instagram icons and share buttons to your website and social media 
• Using video on Instagram 
• Connecting Instagram to other networks to maximise marketing reach 
• How to repost content from other instagram accounts
• Apps that he lp you identify who is following you and who you’re not following back and vice versa en masse !
• Apps that help you create cool image s and support creating a swagger to go home with!
• Apps that automatically follow people, like posts and comment on accounts who mention keywords or hashtags relevant to your business (ye s re ally!)
• Apps that help you find what hashtags to use to get good engagement and more followers 
•  Apps that help you touch up your instagram imagery to make it look amazing or give you a distinct style
• How to get started with instagram advertising
• What instameets are and how to get involved 
• How to schedule posts in advance
•  How to measure success
•  Instagram Advertising
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OUR STORY

In 2014 The Training Collective was formed as a spin-off company out of multi-award winning company The Creative Collective, to focus solely on training. We are still ‘sister’ companies, and work closely together as we believe offering a service and sharing knowledge is a powerful combination for business success and that our offerings are symbiotic. We also share staff, premises and a continual exchange of knowledge in terms of what is the latest and greatest in technology and digital marketing trends. Some of our clients start with training (with The Training Collective), and then engage us for our services. Others start with services, and identify a need for training. Either way, we’re happy to help.

WHAT WE DO

We have extensive experience in the development and successful delivery of a wide range of online and offline training having completed numerous projects for Government agencies and other private clients. Indeed we have been training in online success topics since 2009, well before many others entered the market place.

Whether it is providing one staff member in training on a particular social network, or devising a year long program to up-skill your entire workforce, our extensive range of training solutions will help improve the digital skills of your team and ensure long term success. ...

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